Refining the Manuscript

Revising the manuscript is essential!

Have your manuscript read by someone who can provide constructive feedback.

You can hire professional proofreaders, editors, and revision specialists.

It is important to understand that a good manuscript with the potential to interest a publishing house must meet several selection criteria.

These criteria may include a strong opening, an engaging subject or plot that keeps readers interested, and compelling characters.

Once the story or content has been fully developed, you can move on to the next step: attracting the interest of a publishing house.

Identify and define your writing style.

Research publishing houses that have published authors in your genre.

The author generally receives a percentage of sales ranging from 5% to 12%.

Rights and obligations

ISBN and EAN barcode

Legal deposit

The author’s legal and tax status

Copyright protection

Mandatory legal notices

• Launching your book

• Book-signing events

• Participating in book fairs and literary events

• Conferences and presentations in bookstores and libraries

“Why?” is the easiest question to answer.

• Complete control over what you want to publish

• 100% of the revenue from the sale of your printed books and ebooks

“How?” is the real question most self-published authors ask when it is time to take action.

The following steps provide an overview of HOW to do it.

Obtain an objective review and critique of your book.

Mastering book layout — Part Two

Word templates for printed books

Ebook formatting and verification

Word templates for ebooks

Your Cover: Your Storefront

The basics of creating a book cover

The cover illustration

The presentation text or back-cover copy

Using a cover design tool

How to use the advanced cover design tool

The number of books to print

Offset or digital printing

The type and colour of paper

The number of pages

The book format

The type and format of the cover

What will it cost to print your book?

How much profit do you want to earn per book?

What selling price do you want for your printed book?

What are the packaging and shipping costs?

What selling price do you want for your ebook?

Do you want to work with affiliates?

Do you have an affiliate structure?

Do you have a website or an online store?

Rights and obligations

• ISBN and EAN barcode

• Legal deposit

• The legal and tax status of the self-published author

• Copyright protection

• Mandatory legal notices

Creating a professional Facebook page

Facebook Ads

Creating a professional YouTube channel

YouTube Ads

Creating a professional Instagram page

Instagram promotion

Registration page

Presentation page

Promotional page

Sales page

Payment page

Thank-You page

Personal contact list

Professional contact list

List of publishing contacts

List of buyers within your niche

List of influencers who reach your target audience

Its Presentation

Presented in the form of a literary and strategic publication.

The author’s ebook begins with an attractive first page featuring an image and a compelling title. It provides relevant and useful information to potential clients.

This ebook demonstrates the author’s desire to help solve specific problems while strengthening the author’s credibility and showcasing their skills, expertise, and knowledge.

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Its Purpose

To encourage new potential clients to subscribe to a mailing list.

To introduce solutions to persistent and recurring problems and improve the comfort, well-being, and safety of future potential clients.

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Its Objective

To establish a relationship of trust with new clients.

To help the author generate new sales and strengthen their credibility with a new audience.

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Its Target Audience

People from all backgrounds and professional fields.

Any individual, regardless of their financial or social circumstances.

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Its Distribution

The ebook is distributed through social media, email campaigns, and affiliate partners.

It is made available exclusively to new subscribers through an email capture page. It can then be promoted to the author’s followers and members across their different social media platforms.

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An ebook helps establish the author’s credibility, associate the author with a brand, and showcase their products and services.

The price of creating an ebook depends on several requirements, parameters, and specifications.

Developing an educational structure

Creating your online school

Sharing your expertise and practical knowledge

Creating training programmes based on the chapters of your book

Producing educational videos

Assessing readers’ understanding of the chapters

Creating online discussion and knowledge-sharing groups

Measure Your Sales

Why should you measure your sales?

Measure the value of your sales

How can you increase the value of your sales?

Measure Your Conversions

What is your conversion rate?

How can you improve your conversion rate?

Measure Your Gross and Net Profits

Why should you measure your gross and net profits?

How can you improve your gross and net profits?

Measure Your Transactions

Why should you measure the average value of your transactions?

How can you increase the average value of your sales?

Compare Your Online and In-Store Sales

Why should you measure online and in-store sales?

Measure Your Year-Over-Year Growth

Why should you measure your year-over-year growth?

How can you increase your annual growth?

Begin defining your strategies as soon as possible. This will help you reduce risks, increase your potential profits, improve communication with your target audience, and respond proactively to their expectations.